Platform

Actions

Who are empowered

The results of empowerment

7-11

1.  To take on a co-existence philosophy 2.  To build an extensive sale force 3.  To employ information technology 4.  To add DIY services for customers

1.  Small service and product providers 2.  Customers

1.  To produce a platform 2.  Gaining small firms’ accessibility to the marketplace and market information 3.  Customers increase their ability to deal with their daily life

eBay

1.  To acquire or ally with other service companies 2.  Using IT technology to facilitate auction activities 3.  Connecting sellers and buyers with one another

1.  Small service providers 2.  Buyers 3.  Sellers

1.  Small service companies could be connected to the information flow of the transaction 2.  Buyers and sellers could efficiently and effectively find appropriate dealers

Hollywood

1.  A few main producers bridge the market and small firms 2.  A few main producers as integrators of a value network

1.  Small service providers 2.  New businesses emerge (ex, animation studios)

1.  Small service providers could connect to the demand side through the main producers 2.  Incremental innovations are continuingly generated in Hollywood (ex, 3D movies and animation)

iTunes store

1.  Collecting apps for iPhone and iPod users 2.  Introducing others to existing content sequentially 3.  Creating a simple rule for transactions 4.  Designing a mechanism for rapid feedback

1.  Small service providers 2.  Users 3.  Existing content

1.  Attracting more and more content providers 2.  Positive loop for content providers and users 3.  Contents are improved quickly 4.  The large user base is an advantage for introducing other existing content (ex, TV program, open course, etc.)